“When we eat fast food, we are eating the values of that fast food. And its telling us that food should be cheap. And its telling us that advertising confers value, and that standardization is more important than quality, and that kitchen work is drudgery. This is what is being said. We’re eating those ideas, those values. So we have to come to Slow Food values, and we have to understand that food is something very precious, not something that [comes] after the Nike shoes, the cell phones and the cars and whatever else we decide we’re going to spend our money on. It should be way up there [in our values]. And we either pay up front, or we pay [later].”
Tags: message, thoughts, value
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